Kangal-Intelligence
The Strategic Blueprint for the Dutch Digital Audit Market
The Market Opportunity: A Tale of Two Extremes
The Dutch digital services market is fragmented into a “barbell” structure. Businesses are forced to choose between high-cost, specialized agencies or low-cost, low-insight tools. This creates a significant market gap for an integrated, expert-led provider offering both value and deep strategic insight.
The Driving Forces: Compliance & Deadlines
Market demand is shifting from discretionary spending to mandatory, risk-mitigation investment. Powerful regulations like GDPR and the impending European Accessibility Act create non-negotiable demand for expert compliance audits.
4%
Potential GDPR Fine
Of annual global turnover, creating universal and urgent demand for data protection and security audits.
European Accessibility Act (EAA) Timeline
Today
The clock is ticking. Businesses must prepare for the new legal standard in digital accessibility.
June 2025: Deadline
The EAA becomes mandatory. Covered websites and apps must be WCAG compliant, creating a wave of demand.
Strategic Service Value Ranking
To maximize market impact, our services are prioritized based on a weighted analysis of market demand, regulatory drivers, and profit potential. This ranking dictates our go-to-market focus.
The Competitive Void: One Partner, Complete Clarity
The current market forces clients into a complex procurement process, engaging multiple vendors for siloed services. Kangal-Intelligence is uniquely positioned as the sole provider offering a unified, expert-led view across all critical digital domains.
| Provider | Technical SEO | Cyber/GDPR | WCAG | UX/E-comm |
|---|---|---|---|---|
| kangal-intelligence | ✓ | ✓ | ✓ | ✓ |
| Seeders (Agency) | ✓ | ✗ | ✗ | ✗ |
| CertPro (GDPR Spec.) | ✗ | ✓ | ✗ | ✗ |
| A11Y Collective (WCAG Spec.) | ✗ | ✗ | ✓ | ✗ |
| Digismoothie (E-comm Spec.) | ✗ | ✗ | ✗ | ✓ |
Pricing & Positioning: A Value-Based Approach
Our pricing is transparent and based on the value of expert interpretation, not just data collection. We position ourselves in the premium middle-market, competing on insight and strategy, not a race to the bottom.
1. Comprehensive Cyber & GDPR Audit
This is our highest-value service, driven by universal, non-discretionary demand. We offer an integrated audit covering both technical vulnerabilities and legal/procedural GDPR gaps—a service critically underserved in the SME market.
€3,500
A premium price for a superior, integrated compliance solution that addresses both legal and technical risk.
2. Web Accessibility (WCAG) Audit
Fueled by the 2025 EAA deadline, this service is a must-have. We deliver a “Compliance-Grade” hybrid audit, combining automated scanning with expert human validation for a more robust result than purely manual methods.
€4,500
Priced competitively against top-tier manual audits while offering a superior, more efficient methodology.
3. Technical SEO & Performance Audit
In a saturated market, we compete on value, not price. We deliver an “Audit-plus-Roadmap,” providing strategic, prioritized actions that connect technical fixes to business goals, not just a data dump.
€2,500
Positioned against premium agencies, emphasizing the strategic roadmap as the key deliverable.
4. UX & E-commerce Growth Audit
This is a strategic growth service, not just a usability check. We analyze the entire e-commerce funnel, integrating UX analysis with sales data and analytics to provide a holistic plan for revenue growth.
€2,800
Priced as a strategic business review, reflecting its focus on connecting user behavior directly to financial performance.
The Unbeatable Offer: Integrated Service Packages
Our bundled packages maximize client value and showcase the power of our integrated approach. We solve the procurement headache and deliver synergistic insights that siloed vendors cannot provide.
The Compliance Foundation
GDPR/Cyber + WCAG Audits. Addresses a client’s most pressing, legally-mandated needs in one efficient engagement.
€7,500
The Growth Engine
Technical SEO + UX/E-comm Audits. A comprehensive analysis of the entire customer acquisition and conversion funnel.
€4,500
The 360° Digital Health Audit
Our flagship offering, bundling all four services into a complete, integrated analysis of a client’s entire digital presence, positioning Kangal-Intelligence as the definitive strategic partner.
€12,000
